Press kit
Press kit.
Logos, colours, typography, and the words we use about ourselves, all in one place. Pull what you need; copy is below the assets.
Logos
Four styles, two variants each.
Each style ships as a pair, the symbol on its own and the symbol with the wordmark, and downloads in both SVG and PNG. Pick the style that suits your surface; pick the variant that suits your space.
Black mark
The default workhorse pair. Use on light, paper-toned, or warm surfaces where the mark needs to read with the highest possible contrast.
White mark
Inverse pair for dark, photographic, or video backgrounds. Same geometry as the black mark, only the ink colour changes.
Green on black
Brand-coloured mark sitting on a deep ink ground. Reach for this on editorial covers, big-format prints, and any context where the mark needs a confident frame.
Animated mark
The spinning symbol.
Two MP4s — light and dark grounds — plus three GIF sizes for everywhere video can't follow. Loop is seamless; the mark always returns home.
MP4 · LightWhite spinning mark on a transparent ground. Use on light, paper-toned, or warm surfaces.2.6 MBDownloadMP4 · DarkGreen spinning mark on a dark ground. The default for editorial covers, big-format prints, and any context where the mark needs a confident frame.1.8 MBDownloadGIF · 1080 pxSquare master for video, banners, and large prints.7.6 MBDownloadGIF · 500 pxStandard hero size for web articles and decks.2.3 MBDownloadGIF · 250 pxCompact size for email signatures and avatars.827 KBDownload
Social media
Cover and profile art, ready to ship.
Pre-cropped Facebook, LinkedIn, Twitter / X, and Medium assets in the exact aspect ratios each platform asks for — covers wide, profiles square, all rendered against the brand palette. Download the highest resolution you need; all surfaces downscale cleanly.
Personal cover
820 × 360
Profile
400 × 400
Profile · best resolution
960 × 960
Master file; downscale for any Facebook surface.
Profile · best resolution (alt)
960 × 960
Alternate crop / framing.
Company cover
1584 × 398
Personal cover
1584 × 396
Profile · best resolution
400 × 400
Profile
300 × 300
Cover · @2x
3000 × 1000
Retina master; downscale as needed.
Cover
1500 × 500
Cover (alt)
1500 × 500
Alternate crop / framing.
Profile
400 × 400
Medium
Header · 2:1 best resolution
2:1
Use for article headers + cover slots.
Header · 8:1 best resolution
8:1
Wide banner — fits the Medium publication strip.
Image header
Variable
Profile
400 × 400
Profile · founder
400 × 400
Founder byline.
Profile · news
400 × 400
Newsroom byline.
Profile · team
400 × 400
Generic team byline.
Colours
Palette.
Core
The five tokens wired into the live site. Use these for surfaces, type, and primary CTAs.
Ink
#0F4040
--wb-ink
Primary text & dark surface
Paper
#F5F4F1
--wb-paper
Default page surface
Cream
#EDEDEB
--wb-cream
Secondary surface
Butter
#EDFFC5
--wb-butter
Inverse text on Ink
Sage
#9CAF94
--wb-sage
Accent / dark-mode hover
Extended brand
Reference greens, accents, and neutrals that the brand draws from for editorial work, illustration, and supporting surfaces.
Palm Green
#152F18
Deepest ink-green; editorial dark
Sinbad
#9DC4C0
Shadow Green, quiet teal accent
Iron
#D5E0DC
Mystic, cool neutral surface
Wild Sand
#F5F6F4
Lightest neutral surface
Peppermint
#E0EEE2
Frostee, soft sage tint
Sea Green
#3F9442
Forest Green, primary green accent
Conifer
#B5F564
Green Yellow, high-energy highlight
Dolly
#FAFA82
Pale Prim, soft lemon yellow
Tana
#CFCFB4
Chrome White, warm gray
Typography
Helvetica Now Display.
The wordmark uses two weights: Why (Regular, 400) and Brilliant (Medium, 500). The same family carries every headline, every body line, every CTA, so the brand voice is the type voice.
Regular · 400
Why
Body, captions, eyebrows, and the soft half of the wordmark.
Medium · 500
Brilliant
Hero headlines, lockup emphasis, and the assertive half of the wordmark.
Download Regular .woff2Download Medium .woff2
Helvetica Now Display is licensed; we host the .woff2 for the live site. Press use of the wordmark is granted; redistribution of the font itself follows the original Monotype licence.
Mission & vision
Mission
Most people never find work that truly fits who they are. We change that, one person at a time, always available, with the precision of a companion who already knows why you are brilliant.
Vision
A world where work is an expression of who you are, not just an economic transaction. Where ikigai is not a luxury. Where brilliant people find the companies they were always meant for.
Golden circle
Why, then how, then what.
Why
Work is not just an economic transaction. It is how a person expresses who they are. When someone finds their ikigai, everything changes, for them, for the company, for the people around them.
How
We are always available to understand both sides fully. We map ikigai, values, story and working style. We are strategic partners who tell you what you need to hear, not only what you want to hear.
What
Two AI career companions, Bloom, for candidates, and Atlas, for companies, that guide people and teams to their true match, with the precision of a system and the care of a person.
Press release
Pull copy. Edit freely.
WhyBrilliant launches two AI career companions that listen before they suggest. Berlin, WhyBrilliant introduces Bloom and Atlas, two AI career companions built for people and companies who care about why work happens, not only what gets done. Bloom works with candidates; Atlas works with hiring teams. Together they are always available to understand both sides, values, story, working style, and only surface conversations that earn a real meeting. The company replaces the volume-driven model of recruiters and job boards with a deeper one: free for candidates, paid by companies only when they hire someone Bloom and Atlas introduced. No retainers, no quotas, no spam. WhyBrilliant is led by co-founders Patrick and Aleksander, with a team in Berlin building toward a single goal, work that fits who you are. For interviews, assets, or partnership inquiries, contact press@whybrilliant.com.
Team
People behind WhyBrilliant.
Featured cast
Bloom
Talent Companion
Walks with every candidate until their next role feels like home — voice, values, and ikigai included.
Atlas
Company Companion
Helps hiring teams find the person they didn't know they were waiting for, so 'culture fit' means something real.
Patrick Böert
Founder & CEO
To allow everyone to find their next true mission, aligned with their values and full self.
Aleksander Heimrath
Founder & CTO
To match people with the work that brings them joy, so they can be truly brilliant at what they do.
Wider team
Iris Braun
Product & Growth Lead
Brilliant people, brilliant jobs.
Sebastián Villarroel Guerra
Founding Engineer
Yannick Domke
Founding GTM Lead
Every great company is built one great hire at a time.
Chris Scarlat
Design Consultant
Simplicity is complexity resolved.
Chelsea Olsen
Growth Consultant
Swathi Thyagaraj
Product Consultant
Connecting people, purpose, and possibility.
Robert Schuetze
Business Consultant
Contact
Story, interview, or asset?
Reach the team directly at press@whybrilliant.com. We answer in plain language, and we try to do it in a sentence.